ScatterPie Analytics, a Data Analytics Consulting company focused on modernizing business intelligence, wanted to launch their new visualization tool.They had planned a CIO/CTO Roundtable for unveiling their product, targeting top executives from the manufacturing sector across India.
After the kick-off meet, we worked out the strategy and decided on pulling in the audience through social media marketing. We rolled out an engaging social media campaign, first bringing executives to a landing page and then pursing them to register for the event.
Effective design, backed by crisp and powerful content, helped us draw a large audience to the landing page with an excellent conversion ratio. We also did the event branding that carried the tone and voice of the earlier communication.